INTRODUCING TWO NEW AVON-EXCLUSIVE DESIGNER FRAGRANCES: Flower and Petal, by Cynthia Rowley

Cynthia Rowley: Fashion designer, published author, wife and mother. Her fresh, flirty, free-spirited style is the inspiration for her first Avon fragrances. Nothing says femininity quite like a flower. And no designer embodies femininity as famously as Cynthia Rowley. The renowned style maker is taking her feminine sensibility exclusively to Avon to create two new fashionably flirtatious floral scents.
Fashion designer, style authority, lifestyle guru and mother. The recipient of multiple awards from the Council of Fashion Designers of America, Cynthia is a working mother balancing the job of mom and designer.
Known for her whimsical style, Cynthia brings her fresh, flirty sensibility right off the runway to Avon with fragrances that are playful yet sophisticated – and above all, fun.


INTRODUCING TWO NEW AVON-EXCLUSIVE DESIGNER FRAGRANCES


FLOWER BY CYNTHIA ROWLEY Eau de Parfum Spray

Just in time for Mother’s Day, Avon brings you Flower and Petal by Cynthia Rowley, two enchanted fragrances that will tap into your inner magic.
Wear Flower by Cynthia Rowley to liberate your flirty, feminine side. Flower is a playful bouquet of colorful florals surrounded by warm woods and musk. A true extension of the whimsical world of Cynthia’s fashions, Flower is flirty, feminine and playful. Every note of this fragrance was hand-picked by Cynthia herself. Playful florals are surrounded by warm woods and musks.The notes include: Casablanca Lily, Freesia, Cashmere Woods, Warm Vanilla, Skin Musk, Velvet Woods and Sandalwood.
1.7 fl. oz.
Top notes: A burst of fresh, sparkling greens.
Middle notes: A richly textured heart blooming with beautiful, colorful florals.
Base notes: A sensual drydown of woods, vanilla and musk.
Price: $30.00

FREE GIFT WITH PURCHASE: UMBRELLA BY CYNTHIA ROWLEY FOR AVON
Receive a Free Umbrella by Cynthia Rowley for Avon with every purchase of Flower by Cynthia Rowley Eau de Parfum Spray. Colorful print umbrella, 21" diam. Polyester, plastic and metal.
a $25.00 value!

PETAL BY CYNTHIA ROWLEY Eau de Toilette Spray

Petal is a youthful blush of fresh-blooming Lily of the Valley. To create Petal, Cynthia took the essence of Flower and gave it a lighter sensibility. Petal is an extension of Flower, similar to the bond that extends between mothers and daughters. Its innocent, playful floral green fragrance captures a freshly picked Lily of the Valley. Share Petal by Cynthia Rowley with the young ladies in your life who remind you why it’s magical to be a girl. Pair it with Flower for a great mother/daughter gift!
1 fl. oz.
Price: $15.00

Q & A with Cynthia Rowley

Q: What were your inspirations behind the creation of the fragrances?
A: “The idea was to create two fragrances, one for mother and one for daughter, intended to work together or independently.”

Q: What attracted you to the idea of creating fragrances for mothers and daughters?
A: “I remember that my mom wore a distinctive fragrance on big occasions when I was a kid. She used to spritz a little on me before she went out for the night, and I always associated it with something special – even when I stayed home with the babysitter. It was a bonding experience. I wanted to create something to share with my own daughters and for others to share with all of the women in their life – grandmothers, grand-daughters, aunts, nieces, sisters, and more.”

Q: Why did you decide to name the fragrances Flower and Petal?
A: “I love the natural beauty, optimism, and femininity that a flower embodies. Also the assocation with love…’She loves me, she loves me, she loves me!’”

Q: What do the fragrances smell like?
A: Flower and Petal both have their own personality, but they are both very feminine and beautiful. Flower is a little more flirtatious and sophisticated and Petal more innocent and carefree.

Meet the Perfumers

Frank Völkl

Born in Bonn, Germany, Frank spent his teenage years in Paris. He became captivated by the perfumes his mother selected in a shop on the rue de Rivoli. During these formative years, Frank learned about the ISIPCA School of perfumery in Versailles, France, which he attended after earning a degree in chemistry. After graduating in1991, he studied under 2 perfumers that he considers “mentors.”
A New York resident since 1995, Frank is fascinated by the emotional power of an urban setting such as Manhattan. He finds inspiration in the city’s juxtaposition of the old and the new. It is a motif that he tries to carry over to his fragrances, which he strives to keep simple and uncluttered: “Every detail must have an absolute reason to be there,” he says. “The challenge is to balance ingredients in a perfect way.” He favors fragrances that are mystical and rich, such as voluptuous florals and amber notes.*

Richard Herpin

Growing up in the south of France near Grasse — the heart of the perfume industry — he worked alongside his father, a restoration expert and antiques dealer. From him, Richard learned how to peel back the layers of varnish and wood, restoring and recreating the essential materials and character of each piece. An internship in the antiques department at Asprey in London led Richard to consider becoming an interior designer, but he changed his mind after landing another internship with perfumer Pierre Bourdon.
In New York he can draw on his European roots and enjoy the creative freedom that the city offers – in addition to being a perfumer, he is an amateur photographer and self-taught musician. Ultimately, he feels that perfumery is similar to the world of antiques, because noble materials, symmetry and craftsmanship count above all – and because the artisans, like perfumers, put their soul into their art.*

Q&A with Frank and Richard

Q: What was it like working with Cynthia Rowley on these fragrances?
A: She was really hands-on and had a good nose and strong opinions – making her instrumental to the development process. The end result is really beautiful and really captures her personality in a bottle.*

Q: How were the fragrance notes chosen for each fragrance?
A: Flower is a flirtatious, woody spice featuring a very wearable lily fragrance combined with citrus, violet leaves, freesia. The result is a fragrance that is both sophisticated and playful – much like Cynthia herself. When creating Petal, we wanted to pull a note from the mother fragrance and create a lighter, more innocent fragrance. Both Cynthia and her daughter loved Lily of the Valley. It was the perfect note to be the centerpiece of the fragrance.*

*Text courtesy of Firmenich

To order, please contact:
Madeleine Showalter
Avon Independent Sales Representative
http://mshowalter.avonrepresentative.com/